Karma a Tamil movie produced by Creative Criminal Productions and directed by Arvind Ramalingam is creating waves online .Few days back the Karma team launched their innovative hunt for lead actors online. Within few days of announcement lot of entries poured in from all over the world creating unprecedented buzz online. More than 22,000 people had applied and on that about 170 people were shortlisted for audition.

Karma team is excited by the fact that their facebook page crossed 2 million views in 15 days with more than 7000 followers online. The audition for the movie is scheduled for February 11 & 12 in Chennai and the shortlisted candidates have been informed personally. When asked about their innovative strategy, Director Arvind Ramalingam said “The response was overwhelming. We were stunned to see so many people interested to get into movies. Some stars and even some star kids had also showed interest acting in our movie. We were equally worried that only one person will get the chance to act in Karma. So we decided to include a new song, like an album in the film featuring more than 200 shortlisted people appearing in it. Moreover one of the brands who are associated with us in the film has promised to give modeling assignments to 10 chosen candidates. This is our token of appreciation for their participation.”

About the way forward, the director explains “We started this hunt for lead actors but surprisingly we were also getting lot of mails of people who are interested to work in the technical departments like assistant directors, lyricists, etc… Even though our technical team has been put together, we are now think of giving opportunity to some enthusiastic people who deserve to get a chance.”

Karma is a psychological thriller is also gaining attention for their creative poster designs. The film is expected to go on floors by March.

PRO: Mounam Ravi

kumr srinivas
photo/video journalist