The RED workshop at FICCI focuses on removing the myth of complexity from acquisition to post when shooting with RED through hands-on demos.
The workshop will commence with a presentation show reel of work produced on RED Cameras all over the world and through a keynote, various cameras RED manufactures and the philosophy behind Digital cinema will be showcased. Also, simple cameras shoot and explain digital exposure will be conducted with explaining simple workflow for TV and FILM. The workshop will further progress with a Q and A session followed by “come and try the cameras” segment as well. Also, attendees, who have shot on RED, will be called upon to share their experiences.

Special session titled on Digital Sound Tech
FICCI ENTERTAINMENT DIVISION ANNOUNCES MEDIA AND ENTERTAINMENT BUSINESS CONCLAVE ON 16-17 OCTOBER’12, AT THE PARK SHERATON, CHENNAI : Commemorating 100 years of Indian Cinema

Established in 1927, FICCI is the largest and oldest apex business chamber in India. Founded by Mahatma Gandhi as a noble non-profit initiative to boost Indian industry during our epic struggle for Independence, FICCI’s history is closely interwoven with the Indian freedom movement, the country’s industrial growth, and its emergence as one of the most rapidly growing global economies. FICCI has contributed to this historical process by encouraging debate, articulating the private sector’s views and influencing policy.

The FICCI Entertainment Division works tirelessly and closely with the Ministry of Information and Broadcasting to bring in policy changes in various segments of the M&E industry. The objective is to streamline the business environment for the maximum benefit to the industry stakeholders. The division also publishes various studies to reflect the current status of the industry, projects future growth paths and suggest measures to overcome various road blocks that exist.

Amongst many achievements, the highlights of the division have been the accordance of “industry status” to the film industry almost a decade ago; submitting of the TRP report to review & recommend robust system of measurement of TRP. Committee was formed by Ministry of I&B under the chairmanship of Dr. Amit Mitra, the then Secretary General FICCI; forming of various Taskforces with the Ministry of I&B to define roadmaps and solve policy gridlocks for animation and gaming sectors; working closely with the Ministry of Information and Broadcasting as a part of the Task Force on Implementation of Digital Addressable Cable TV Systems in India; getting income tax rebate to the extent of 50% on book profits to the Multiplexes; tax holiday for 5 years by some state governments to give concessions or exemptions from payment of entertainment tax; formation of Sector Skill Council (SSC) for Media & Entertainment Industry; passing of the Cable Television Networks (Regulation) Amendment Act 2011 by the Parliament through which the digitization of cable network has become mandatory all over India.

Additionally FICCI has also been responsible for working with the government on:
ØService tax exemption on the transfer of copyright.
ØThe 2nd Phase of privatization of FM Radio Broadcast.
ØAnnouncement of the formation of Film Commission in India.
ØInclusion of Entertainment tax in GST which led to do away of the multiple taxation.

FICCI brings forth its 4th edition of the annual Media and Entertainment Business Conclave (MEBC) and this time it will commemorate the glorious and landmark occasion of 100 years of Indian cinema.

Apart from rapidly evolving into one of the most prestigious platforms for the sector in the country, MEBC is a powerhouse of knowledge, ideas and best practices with informative sessions by industry stalwarts on subjects related to the entire canvas of the media and entertainment industry.

The past events of FICC MEBC, under the dynamic leadership of Dr Kamal Haasan, have covered various streams including Films, Television, Music, Animation, Gaming and Technology. MEBC 2012 will bring about focused sessions on Digitization for the broadcast industry, celebrate 100 years of cinema with stalwarts like Kamal Haasan, Mohanlal, Dileep, Jairam, Mamoothy and other stalwarts from the Indian industry. Oscar-award winning producer of The Lord of the Rings Trilogy, Barrie Osborne will also grace the occasion with his presence.

The two days will also witness Keynotes from thought leaders and Creative Master Classes. Over 600 delegates including speakers, invitees, government officials, media, and diplomats are expected to attend the Conclave this year.

Here is a short glimpse of what’s in store for you at the upcoming FICCI MEBC:

Some of the Sessions
• 100 years of Indian Cinema– Awaiting the Next Century Taxation landscape and Way Forward for Media and Entertainment industry
• Redefining Digital Production
• Sports and Entertainment – Cashing in on the Second Screens
• Credibility of our News Media – Is Journalism at Stake?
• Current Successful Formats for Regional TV – Game Shows over Lifestyle?
• The Evolution of Women in Film
Workshops & Masterclasses

A 360 degree approach to producing a global film

Barrie Osborne is an internationally renowned US film-maker. Along with Peter Jackson and Fran Walshe, Osborne was part of the Oscar-winning team behind The Lord of the Rings trilogy. The three film-makers won the 2004 Academy Award ‘Best Picture’ for The Lord of the Rings: the Return of the King. Barrie Osborne was involved in many Hollywood films, including The Matrix, Apocalypse Now, and The Big Chill, before working with Jackson on the ‘Rings’ trilogy. Later projects included the joint Korean-American action film The Warrior’s Way (2009). Osborne’s latest productions include The Great Gatsby (2012) and Syrup (2012).
Screenwriting Masterclass and Workshop (2 days)
Screen writing masterclass and workshop by Padma Shi Dr. Kamal Haasan, K. Hariharan (Director of L.V.Prasad Film and Television Academy) and Singeetam Srinivasa Rao (the prolific director of several movies in all South Indian languages, including Pushpak, Mayuri, Taram Marindhi,Vichitra Sodarulu, Michael Madhana Kamarajan, andAditya 369), Rohan Sippy (Director of film like Dum Maaro Dhum and Bluffmaster) and Saurabh Shukla (A well known actor and writer of films like Satya and Calcutta mail).

VFX session on Making of Harry Potter and the Deathly Hallows

Master class on post production of Harry Potter and the Deathly Hallows (Part 2) will be conducted by Nicolas Aithadi, Renowned VFX Supervisor from Hollywood

Digital Filmmaking workshop with RED

nology titled ‘Story of Sound’

This session will take the attendees through the Story of advancement in audio technology and will get a chance to hear from the Dolby cinema experts on the ‘Story of Sound’ and the evolution of cinema sound from different sound formats to the new ground breaking Dolby Atmos. The session will have sound experts like Resul Pokutty winner of Academy awards

Making of Enthiran – The Robot by Srinivas Mohan, Renowned VFX Supervisor
This workshop, apart from taking us through the journey of the making of the complex graphics and special effects of Enthiran, will also cover the basics of Computer Graphics (CG) and 3D Stereoscopic vision (S3D) along with the history and concepts of 3D stereoscopy and usage areas and how CG is used in industries like Print, Education, Electronic Media (Film, TV, Mobile) etc.

For this and many more sessions , there is a Registration Fee of INR 5000 , please contact Samir.kumar@ficci.com and frames.registration@ficci.com Tel: 011-23766929 or you can log on to http://www.ficci-frames.com

kumar srinivas
photo/video journalist